Legal Requirements for SMS in Turkey

Mobile country code (MCC)

• 286

International dialing prefix

• 90

Major carriers

• Turk Telecom
• Turkcell Iletisim Hizmetleri
• Vodafone Turkey

CLiX supported

• Long Code- Yes
• Short Code- No
• Sender ID- Fixed Alpha. Preregistration required.

One-way communication

• Yes

Two-way communication

• Yes, via long code or short code.

Opt-in requirements

• Subscribers must opt-in to receive messages.

Opt-out requirements

• Advertising messages must end with an option to opt out. The long code or short code must be included within the message content to allow the subscriber to opt-out.

Message content

• Content related to the following is not permitted:
  • Religion
  • Adult content
  • Race
  • Gambling
• All SMS messages used for advertising and marketing purposes must abide by the following regulations:
• They must be prefaced with 'REKLAM' or 'TANITIM', which indicates to the user that s/he is receiving a promotional message.
• They should include the company's URL or customer care number, and inform the recipient of where s/he can find details of the campaign or promotion being advertised.
• All SMS messages must end with the option to opt out.

Message format supported

• Unicode - Yes
• Concatenated messages - Yes

Delivery receipts (DLR) supported

• Yes

Useful regulatory links

• Information and Communication Technologies Authority - www.btk.gov.tr