Legal Requirements for SMS in New Zealand

Mobile country code (MCC)

• 530

International dialing prefix

• 64

Major carriers

• Vodafone
• Skinny Mobile
• Telecom New Zealand
• 2degrees

CLiX supported

• Long Code- No
• Short Code- Yes
• Sender ID- Alphanumeric Sender ID - Not supported.

One-way communication

• Yes

Two-way communication

• Yes, via short code or CLiX’ s  shared short code numbers.

Opt-in requirements

• No messages should be sent to customers unless the customer has consented to receive them prior.

Opt-out requirements

• Mandatory opt-out (STOP keyword) for marketing and promotional messages.

Message content

• Customers must be clearly and reasonably informed of the nature and content of the business sending the SMS

Message format supported

• Unicode - Yes
• Concatenated messages - Yes

Delivery receipts (DLR) supported

• Yes

Useful regulatory links

• Commerce Commission of New Zealand - www.comcom.govt.nz
• Telecommunications Carriers Forum - Mobile Content Code - www.tcf.org.nz

Changes to Operator Regulations to New Zealand

All SMS' sent to New Zealand will now require the customer's name/brand appended at the beginning of the message content.

For example, if [Company A] is sending a message such as "Your OTP is 1234", you will now need to send the message in one of the following formats:

1. Company A. Your OTP is 1234
2. Company A, your OTP is 1234
3. <Company A> Your OTP is 1234
4. Company A Your OTP is 1234

Please note that there will be a transition period throughout June 2019 and any messages that failed to comply with this requirement will be filtered/blocked starting from July 2019.